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In order to shift the perception of only being relevant for functional footwear, SOREL pursued bold moves across state lines into the fashion space. The SOREL x Chloé collaboration was a huge step in legitimatizing our footprint in the style marketplace.
Designed at the intersection of fashion and function, the SOREL x Chloé boot has opened doors to new consumers while pushing the boundaries of our current product offering. The collaboration was the first major partnership for both brands.
Roles: Creative Direction, Art Direction, Photography, Copy-writing, Logo Design, Packaging Design and Re-touching.