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In today's day and age, having unique and varied content is a necessity for any brand. Keeping the consumer engaged while providing relevant content that aligns with their needs is a very important tool.
#DESTINATIONSOREL was a special program aimed at providing narratives between two friends traveling the country while wearing SORELs. We visited 4 cities over 3 months and created content ranging from video, photography, gifs, instagram stories, all driving consumer engagement. The idea was to show our product differentiator (function and style) in action across multiple environments and cities. The program garnered millions of impressions across multiple channels while driving sell-through.
Roles: Creative Direction, On-Set Director, Visual Center Development, Art Direction and Director of Photography / Videographer