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To bring the beauty of the Lux capsule collection to life, we focused on the concept of Modern Luxury. As our pinnacle product, we portrayed the footwear as works of art in a setting inspired by an art gallery.
Images featured our model in structural, clean garments with minimal graphic jewelry and a modern aesthetic. The contrast in color was used to bring focus to the elevated silhouettes and rich leathers of the boots.
Roles: Creative Direction, Art Direction, Videography, Video Editing & Re-touching.