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In order to continue building awareness in the fashion space, I helped develop a program working with top tier artists and stylists in their respective fields. SORELSTYLE was a program created to do two things: provide young aspiring professionals an opportunity to meet their icons/mentors and showcase how SOREL footwear can be styled in a variety of ways.
I worked directly with Zanna Roberts Rassi and Katie Rodgers, also known as @paperfashion. Content was positively received across social, ecommerce and was the most successful video campaign to date.
Roles: Creative Direction, On-Set Director, Visual Center Development and Art Direction.