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The Holiday season is a key time for SOREL and it’s important to stand out across the marketplace.
For F16 Holiday we executed a concept focused around illuminating the strength of the SOREL woman. Shot in-studio using a multiple exposure effect we captured a unique take on the holiday season. We used a holiday palette of gold and red while giving the concept an unexpected attitude that differentiated us from other brands.
Assets were used across all channels from retail, ecommerce, social, advertising and key accounts.
Roles: Creative Direction, Visual Center Development, Art Direction, Retail Design and Re-Touching.