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Coming off the momentum of the F17 Defy Campaign our team launched a social / digital advertising program centered around 8 powerful women. The program focused on successful business owners, lawyers, professional dancers and entrepreneurs. Our goal was to empower and inspire our female consumer while keeping the focus around style.
We engaged viewers through video, lifestyle photography, product photography, gifs and ECOMM landing pages.
My Roles: Creative Direction, On-Set Director, Visual Center Development and Art Direction.