The objective of this bold energy campaign was to generate excitement and awareness around SOREL's new RNEGD sneaker collection. We achieved this by increasing interest and momentum for the new collection and expanding the brand category perception to include the sneaker space. The ultimate goal was to increase sales and brand loyalty among a younger consumer demographic within the sneaker market.
The creative approach employed a vibrant set design to showcase the RNGD sneaker collection. The set design included warm gradients and atmospheric elements, which helped to create a surreal atmosphere. The intent was designed to capture the attention of a younger audience within the sneaker market and appeal to their sense of style and aesthetics. The simple yet bold approach communicated the brand's confidence in the quality and design of the overall collection.
The RNGD Campaign successfully generated momentum and awareness for SOREL's new sneaker collection, resulting in increased interest and excitement for the brand. Through the campaign's two-pronged approach of expanding the brand's category perception to include the sneaker space and targeting a younger consumer demographic, we were able to broaden their customer base and increase brand recognition. Ultimately, the Audacious energy campaign resulted in increased sales, heightened brand recognition, and a strengthened position for SOREL within the sneaker market.