The objective of the New Hustle campaign was to promote SOREL's new Kinetic line by creating a vibrant interpretation that would inspire ambitious individuals and promote independent style. The aim was to create a strong and distinct brand identity that would set SOREL apart in the competitive footwear market at the same time breaking current brand perception.
To achieve our objective, we developed a creative concept that focused on creating a vibrant and unmistakable sneaker program that would catch the attention of the target audience. We wanted to showcase the energy, style, and drive that the Kinetic line represented, while inspiring ambitious individuals to express themselves through their footwear. We used bold, eye-catching colors and dynamic visuals to create an exciting and engaging campaign that would speak to the hustle of our target audience.
The campaign helped to establish SOREL as a strong player in the competitive footwear market, with the Kinetic line becoming a go-to choice for individuals looking for stylish and functional sneakers. The vibrant and unmistakable sneaker program that we created was a key factor in the success of the campaign, helping to turn heads and capture the attention of the target audience.